Redirect errors in Blogger, as flagged by Google Search Console (GSC), are a common headache for bloggers in 2025. These errors can disrupt your site's indexing, impact your search rankings, and ultimately affect your blog's visibility and traffic. If you’re a Blogger user seeing “Redirect Error” in GSC, this comprehensive guide will walk you through everything you need to know—what causes these errors, how to fix them, and how to prevent them in the future. Along the way, you’ll also learn how to structure your content for SEO success, ensuring your blog thrives in the competitive digital landscape.
Understanding Redirect Errors in Blogger
Before diving into solutions, it’s crucial to understand what redirect errors are and why they happen on Blogger:
- Redirect errors occur when Googlebot (especially the smartphone crawler) encounters unexpected or problematic redirects while trying to access your pages.
- These can be caused by Blogger’s automatic mobile redirects, misconfigured custom redirects, redirect loops, or even temporary issues within Google’s indexing system.
Why does this matter?
Redirect errors can prevent your pages from being properly indexed, which means they won’t appear in search results. This can directly impact your organic traffic and the overall success of your blog.
Why Do Redirect Errors Happen in Blogger?
Let’s break down the most common causes:
- Blogger’s Mobile Version Redirects: Blogger automatically serves a mobile version of your blog by appending ?m=1 to URLs for mobile users. Sometimes, Googlebot’s smartphone crawler gets redirected to this version, which can confuse GSC and trigger a redirect error.
- Redirect Loops and Chains: If you have multiple redirects set up (intentionally or by accident), Googlebot can get stuck in a loop or have to follow too many steps, resulting in an error.
- Incorrect Redirect Settings: Typos or misconfigurations in Blogger’s custom redirect settings can send Googlebot to the wrong place or to a non-existent page.
- Temporary Google Indexing Issues: Occasionally, the error is on Google’s end and not a problem with your blog at all.
Step 1: Identify Problematic URLs
Go to your Google Search Console dashboard, navigate to the “Coverage” report, and look for URLs marked with “Redirect error.” Make a list of these URLs for further investigation.
Step 2: Analyze the Redirect Path
For each problematic URL:
- Visit the URL in your browser and see where it leads.
- Use tools like httpstatus.io or Chrome’s Network tab to trace the redirect chain.
- Note if the URL is being redirected to a mobile version (?m=1), another page, or is caught in a loop.
How to Fix Redirect Errors in Blogger
1. Address Blogger’s Mobile Redirect Issue
This is the most common issue for Blogger users:
- Copy the problematic URL as shown in GSC.
- Add ?m=1 to the end of the URL (e.g., yourblog.com/your-post?m=1).
- In GSC, use the URL Inspection Tool to inspect and request indexing for this mobile version.
- Monitor the status over the next few days. In most cases, the error resolves, and the desktop version is indexed as well.
Why does this work?
Submitting the mobile version helps Googlebot understand the relationship between desktop and mobile URLs, resolving confusion in the index.
2. Fix Redirect Loops and Chains
- Check your Blogger dashboard under Settings > Search preferences > Custom Redirects.
- Remove any unnecessary or duplicate redirects.
- Ensure that each redirect goes directly from the source to the final destination—avoid intermediate steps.
Pro Tip:
Never have more than five redirects in a chain. Googlebot may give up if the path is too long.
3. Correct Malformed URLs
- Double-check all custom redirects for typos, missing protocols (https://), or incorrect domain names.
- Make sure every redirect points to a valid, live page.
4. Update 404 Destinations
- Ensure that the destination of every redirect is a page that returns a 200 (OK) status code.
- Redirecting to a 404 page will trigger errors in GSC.
- If you’re testing redirects locally, clear your browser cache and cookies to avoid cached redirect issues.
When No Action Is Needed
Sometimes, redirect errors appear in GSC due to temporary Googlebot issues or quirks in Blogger’s mobile handling. If:
- Your pages are indexed and accessible,
- The errors are not affecting your search appearance,
...you can often ignore these warnings. They may resolve themselves as Google updates its index.
Preventing Redirect Errors in the Future
- Review Custom Redirects Regularly: Every time you change your blog’s structure or move content, check your custom redirects.
- Test New Redirects: Use browser tools or online redirect checkers before making changes live.
- Monitor GSC Frequently: Set a routine (weekly or monthly) to check for new errors.
- Stay Updated: Follow Blogger and Google Search Central blogs for updates on how redirects are handled.
Fixing redirect errors is just one part of maintaining a healthy, high-ranking blog. Here’s how to structure your content and blog for SEO success in 2025:
1. Write for Your Audience First
- Understand your readers’ intent and pain points.
- Provide clear, actionable solutions to their problems.
2. Conduct Thorough Keyword Research
- Use tools like Google Keyword Planner, Ahrefs, or SEMrush to identify high-traffic, relevant keywords.
- Focus on a mix of primary, secondary, and long-tail keywords.
3. Structure Content for Readability
- Use clear headings (H1, H2, H3) to organize your post.
- Break up content into short paragraphs and use bullet points for key information.
- Include a table of contents for longer posts.
4. Optimize On-Page Elements
- Place your main keyword early in the title and introduction.
- Write unique, keyword-rich meta descriptions (150–160 characters).
- Use descriptive alt text for images.
- Create clean, keyword-rich URLs.
5. Build Internal and External Links
- Link to other relevant posts within your blog to keep readers engaged and help search engines crawl your site.
- Reference authoritative external sources when citing statistics or research.
- Blogger’s automatic mobile version helps, but always check your blog’s appearance and functionality on mobile devices.
7. Monitor and Update Content
- Regularly update older posts to keep information fresh and relevant.
- Remove or update broken links and outdated redirects.
| Problem Type | Solution |
|---|---|
| Blogger mobile redirect | Submit URL with ?m=1 in GSC |
| Redirect loop/chain | Remove unnecessary/intermediate redirects |
| Malformed URL | Correct typos and ensure proper URL format |
| 404 redirect destination | Redirect to a valid, live page |
| Temporary Google error | Wait and monitor; no action required if pages are indexed |
Frequently Asked Questions
Q: Why does GSC show a redirect error for my Blogger post when it works fine in my browser?
A: This is often due to Blogger’s handling of mobile URLs. Googlebot (smartphone) may be redirected to the ?m=1 version, causing confusion in GSC. Submitting the mobile version for indexing usually resolves the issue.
Q: Will redirect errors hurt my SEO?
A: If the affected pages are not indexed or are inaccessible to users, yes, your SEO can be impacted. If the pages are indexed and working, the error may be temporary or cosmetic.
Q: How long does it take for errors to resolve after fixing?
A: After submitting fixes in GSC, it may take several days to a week for Google to re-crawl and update the status.
Conclusion: Keep Your Blogger Blog Healthy and SEO-Optimized
Redirect errors in Blogger are a common but manageable issue in 2025. By understanding the causes, using Google Search Console effectively, and following best practices for redirects and SEO, you’ll keep your blog visible, accessible, and ranking well in search results.
Key Takeaways:
- Diagnose the root cause of redirect errors using GSC and browser tools.
- Fix mobile redirect issues by submitting ?m=1 URLs for indexing.
- Clean up custom redirects and avoid loops or chains.
- Regularly monitor your blog’s health and update content for SEO.
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By following these steps and staying proactive, you’ll not only fix redirect errors but also build a stronger, more resilient blog that attracts and retains readers in 2025 and beyond.
For more tips on SEO content writing, keyword research, and optimizing your Blogger site, check out the latest resources from SEO experts and stay updated with Google’s official documentation.
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